YouTube is one of the most used social networks today and is the platform for blockbuster videos.
If you want to learn more about YouTube before you start your YouTube marketing strategy click here.
In this article, I'll tell you about the different steps to take to develop a winning YouTube marketing strategy.
 |
| YouTube Marketing |
How to start your YouTube marketing strategy?
To stand out on the social network of videos par excellence, it is necessary to go through several steps:
STEP 1: OBJECTIVES
Know what goals you want to achieve with your YouTube channel
Visibility is one of them and it is innate on YouTube. For the rest you will have to increase it according to your general marketing goals. For example :
- Drive your traffic to your website or listings.
- Increase the number of subscribers in your community.
- Earn money by placing ads before your videos.
- Generate the mark.
The challenge of marketing on YouTube
Plan a YouTube marketing strategy to give more visibility to your brand, personal image, or business and at the same time create content that interests and entertains your visitors to build community.
STEP 2: RESEARCH
Marketing watch on Youtube
Recording videos and posting them does not guarantee success on YouTube. While it is true that the competition is less than on Google, there are more and more content creators and YouTubers.
STEP 3: OPTIMIZE YOUR CHAIN
Optimize your channel to achieve your marketing goals
Recording videos and posting them does not guarantee success on YouTube. While it is true that the competition is less than on Google, there are more and more content creators and YouTubers.
To stand out, you need to optimize your Youtube channel.
Choose the name of your Youtube channel
A name associated with your brand or easy to remember. This way your target audience will have it easier to find you.
WHAT NAME TO CHOOSE FOR YOUR YOUTUBE CHANNEL?
You can also include a keyword in your name, which increases the chances that people who don't know you will find you in a generic YouTube search.
Example :
Cooking Recipes: Keywords
Name: Cooking Storm (imagine that's your brand name)
Channel Name - Cooking Storm or Cooking Storm Cooking Recipes
When you search for a generic word other than a particular video, YouTube recommends channels for you. If your string contains the search term, that's an extra point to show up in other searches.
If you want to end your YouTube experience, you can permanently delete all of your content and lose track of your videos.
If you prefer, you can hide it so you don't lose it, although some items will still be deleted.
Create your professional Youtube channel
Now that you've moved on to step 3 after you've researched and chosen the name, it's time to open your professional YouTube channel.
In the following video, you will have all the information to create it. Now is the first big step in your YouTube marketing strategy, that of creating your channel.
Define your channel: video presentation and description
Include an introductory video on your channel to share about:
- What you offer on your channel
- What benefits or advantages will visitors get
- The days you will be posting or sharing information
- Who are you
Create a memorable description where you enter the keywords that match your channel.
Adding descriptions to all your videos is mandatory. In this first video presentation, take the opportunity to direct your potential subscribers to your website or your social networks.
Use the correct images and sizes
Optimize your videos and use images that represent you in your thumbnail. Thus, your thumbnails will be associated with your brand.
Attract the attention of your potential subscribers with your images
Images will be the first point of contact when someone views your videos.
Use eye-catching text, frames, or images.
Optimize your content and videos - a little SEO
It's not just about posting videos, the goal is to keep your visitors interested until the end of the video and click on any links or text within it.
When it comes to SEO on Youtube, the video viewing time or the number of subscribers is important.
Search the title of your videos
The title of your videos is a great ally for SEO and YouTube marketing. Research the keywords you want to appear by and use them here. It is time.
Add descriptions to your videos using links
As in the presentation video, take the opportunity to describe each video. Include links to where you want to lead your community and take the opportunity to remind them to subscribe to your channel.
Mobile First: 60% of videos are viewed on mobile devices
Most of the videos are viewed from the cell phone. So when you edit your videos, adapt them and don't think too much about the computer version.
Use storytelling and save the best for last
Since integer views are a metric that will help your marketing strategy and visibility on YouTube, work your video script well so that your subscribers can't miss the last second of your video.
Create playlists
Just as the structure of a website is important for SEO, the way to do a good categorization of your videos is playlists. Group them by themes, products or interests.
Put authenticity into practice
The secret ingredient to SEO and YouTube marketing is a healthy dose of authenticity.
STEP 4: Give a marketing turn to your Youtube channel: professionalize yourself
We have reached the last stage. A development step to give your YouTube channel a professional twist.
Here are some more marketing tips for your YouTube channel.
Use subtitles and translations
A great way to increase your visibility and reach different people.
It's also easy to add subtitles in your language or make transcriptions or translations to other languages.
Invest in advertising
Ads on YouTube aren't just for big brands. If you want to promote your videos on YouTube, the platform itself can be your great ally.
There are different formats:
- Ads that can be skipped
- Ads that cannot be skipped
- Overlapping Ads
- Sponsored advertisements
- Bumper Ads
- Display ads
What you should think about:
- How much are you going to invest in the advertisements?
- What are your marketing goals?
Here is some information to make your first advertisements on YouTube
Use YouTube live to retain your audience
To give more to your community, create YouTube Live by posting them on your channel.
A great way to give your subscribers more or bring your community from your website or social networks to your YouTube channel
Spend time editing your videos
Here is our last tip but not the least.
Work on your videos, the quality shows, and your subscribers will see it too.
Put your logo on your videos, effects, transitions, etc.
It's true that on YouTube you can delete the videos or even hide them if they don't interest you over time, but it's best to post them completely safe ... and if you want to download the content of your channel, find out how to do it step by step.
Add administrators to YouTube
If you have a large channel with a large community, you may need trusted admins to manage your channel. Add administrators to YouTube to help you with other tasks.
Save shorts for your channel.
Take advantage of the resources that YouTube makes available to you to publish content in “short” format.
These videos are up to 15 seconds long and allow you to show a different kind of content, in a light tone, adding music or text. Short, but intense.
It can help you get closer to your audience or reach a new kind of audience with your YouTube channel.
Create snippets of your content
Take advantage of the functionality of YouTube to create video clips of your channel or other users to share on social media, instant messaging, or embed on your website.
Use it to attract new viewers to your channel by showcasing the funniest snippets of your content.
Follow these tips to improve your YouTube channel and apply marketing techniques.