In an increasingly competitive world, any company seeks to distinguish itself and differentiate itself in order to gain in terms of competitiveness in the market.
We know that digital marketing has changed the whole world, for that, being efficient on the web has become a necessity and no longer a choice. It is obviously not enough to have a website to say that you are efficient on the internet.
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If you are a business and you want to retain your customers or gain new customers through your website,
Surely and certainly you should think about optimizing your website and exploiting the SEO techniques that are more and more important nowadays.
In this article we will try to answer the following different questions:
- What is natural referencing SEO?
- How does SEO natural referencing work?
- SEO vs SEA: natural referencing or paid to reference
- Why is SEO important to your business?
SEO is an acronym in English that means SEARCH ENGINE OPTIMIZATION it means "optimization for search engines".
In simple terms, natural referencing is a crucial lever in digital marketing today.
It consists in optimizing your website in order to appear among the first searches on search engines like Google and Bing in a natural way also called organic.
In other words, without really needing to pay to rank on top, individuals who are looking for products or services on the internet that are related to your business can easily find you.
This helps to attract more traffic to your site in quantity and quality and increase the visibility of your company or your brand not only with your customers but also with potential customers.
How does SEO natural referencing work?
The question that arises and arises when reading the definition of SEO is: how exactly does SEO work?
If telling us that it allows the website to appear on top organically knowing that today the number of websites online exceeds 1.7 billion websites worldwide;
This means that the competition on the internet is more and more fierce, so how can you manage to rank at the top of the search engine results when everyone else is trying to do the same?
Quite simply the first thing to do is understand how SEO works first because most of them get into SEO without really knowing the specifics of this practice:
Search engines in particular Google and Bing rely on robots collecting all kinds of information on all websites and the pages that make up these sites to then put them in an index.
Then search algorithms are developed to determine the order of the pages that will appear in the search results for a given query.
These algorithms are designed to analyze the pages in the corresponding index, taking into account many ranking factors to help the user find exactly what he is looking for at the moment.
Among these factors, we find that crawl and speed are important factors for site architecture, while keyword research and content quality are key factors in content optimization.
There are other factors like title tags, page speed, internal links, backlinks, social signals, and so on.
Indeed, there are over 200 ranking factors to consider used by search engine algorithms.
The measures and actions taken should absolutely be oriented in such a way as to optimize these factors in order to obviously be able to optimize your site.
As such, we must question the company's ability to master the techniques of natural referencing throughout the year
if she finds that she is not capable, it will be better to contact a web marketing agency or an agency specializing only in natural SEO
SEO vs SEA: natural referencing or paid to reference?
To optimize your website and make it appear among the first results on search engines, two types of SEO are available:
- SEO (Search Engine Optimization) or natural referencing is a technique for positioning yourself as a priority on the first page of organic results.
- SEA (Search Engine Advertising) which means paid referencing is the technique of carrying out direct advertising action to make the website appear on search engines.
Note: SEA works by purchasing keywords which makes it possible to make an advertising message visible when the user enters an expression that contains the purchased keywords
Both are techniques for increasing the visibility of your business by making your website appear among the first results on search engines.
However, there are some differences between the two practices which are as follows:
- SEO does not require any investment if the company has qualified skills internally unlike SEA which requires direct advertising costs.
- Paid referencing; SEA; allows you to always rank above organic results (SEO) which gives more visibility based on keywords entered by users.
- It takes much longer (months) to appear your website in the first search results organically;
while the SEA allows you to be visible at the top of the results instantly.
- unlike paid referencing, your ranking requires a financial investment for each advertising action carried out;
Your website's ranking in the top organic results through ongoing SEO efforts lasts over time.
- Natural referencing; SEO; allows to mitigate the risks on the financial plan since it does not incur any cost;
while paid referencing risks exploding costs since the more competition a keyword is on the internet, the higher its purchase price will be.
Why is SEO important to your business?
Of course, natural referencing requires a double effort to be able to optimize your website and make it appear among the first results.
But despite all this, setting up an SEO strategy has become a necessity for any company in its field of activity for various reasons:
The majority of decisions made by customers today are preceded by an internet search to find out about the product or compare prices, for this it is necessary that your website be visible to the customer.
For more visibility and traffic as the ten first page results of Google are the ones that get the most traffic ( 77.40% of clicks )
Navigating a website with optimized content guarantees a great user experience, which means SEO plays an important role in customer retention as well.
An interesting conversion rate thanks to the fact that natural referencing makes it possible to address well-targeted traffic who would be interested in what your company offers.
SEO does not require recurring financial investments, rather content updates and regular checks on page positioning only.
In conclusion, in an increasingly digitalized world, being well-positioned among the first has become essential.
Natural referencing has many strengths and advantages to seize for any company whatever its field of activity.
Today companies call on an external service provider saying a marketing agency with the necessary know-how to succeed in this natural referencing practice, including the absence of the necessary skills internally.
Marketing agencies in Morocco can bring back their SEO expert if you want to exploit this marketing leverage.
Our marketing agency Digital Road Agency is at your disposal to help you optimize your website and make it appear among the first results on search engines with the help of our team of professionals.
Trust the professionals, trust the BITS