Whether it's a business or society as a whole, digital transformation has far-reaching implications. Nowadays, digital channels are multiplying and their uses are on the rise. Thus, social networks are now essential communication tools. So, ignoring social media marketing strategy would be a big mistake for businesses. Organizations today must take advantage of digital opportunities to develop.
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| Benefits of Social Media Marketing for your business |
Social networks
The most suitable theme to define platforms like Facebook, Twitter, and Instagram, is rather social media. These are platforms where users create a profile to share and consult various content: text, photos, videos, links, etc. Social media offer billions of people the possibility of being interconnected, regardless of their location. And there is a large number adaptable to any form of business.
Today, many professionals have understood that their presence on social media is no longer a choice, but a necessity. On the other hand, for this decision to reflect the best of your business, you have to be relevant to the quality of your digital presence. And to do so, you have to bet on social media optimization.
Social media optimization
Social media optimization (SMO) is the referencing of your brand through the actions you take on social networks. Did you know that your popularity on social networks is taken into account by search engines? Indeed, it allows optimizing the referencing of your website.
SMO is to generate interaction between you and your subscribers to ultimately generate traffic to your website. Search engines do not take into account the frequency of your posts or the number of your subscribers. For them, we must create content that calls for specific actions. Actions like likes, comments, shares, and visits to your website.
These social media optimization actions aim to increase awareness, improve the company's brand image and gain the support of its prospects and customers.
Some advantages of social networks
1. Acquire notoriety
Social networks are the best means to develop your visibility on the web and therefore your notoriety. It is a way of making yourself known to the various players in your market (your suppliers, partners, competitors, and especially your future customers). thanks to the principle of information virality.
2. Improve your SEO
Thanks to the SMO you will be able to attract visitors to the contents of your website by promoting them via social networks. Thus, social referencing promotes traffic to your site which in turn improves your natural referencing which improves your visibility on search engines.
3. Acquire new customers and retain existing customers
Using various social media like Facebook, Twitter, LinkedIn or others is one of the best solutions to diversify and increase your sources of customer acquisition. They are therefore useful for your commercial prospecting but also for your approach to building customer loyalty.
4. Instant and large-scale communication
Social networks also allow you to broadcast your messages in real-time. In addition, communicating on social media allows you to reach an audience over a wide geographic area all over the world.
5. Communication at a lower cost
Unlike other offline media (television, radio, the press, or paid to reference on Google Adwords), publication on social networks is free; there are no printing costs.
6. Know your customers better
Social networks offer you the advantage of establishing certain proximity with your customers by creating special relationships with them. In addition, it allows you to get to know them better by asking them questions, offering them quizzes ...
The implementation of an SMO strategy
Thanks to these different advantages, it is therefore important to set up a communication strategy on social networks.
1. Structure your strategy
One of the biggest flaws of businesses that have a social media page is the lack of a social media-based strategy. The lack of strategy is an obstacle for all companies that hope to gain notoriety through networks. The first step in setting up a strategy is defining your goals. Take the time to ask yourself this question. What are you looking for? What do you expect from social networks? After defining your goals, you can now define actions that will allow you to reach them.
The SMO strategy should allow you to increase your presence on social networks based on the commitments you generate with your community. Know how to measure results in order to implement corrective actions.
- Ensure that your actions are in line with your objectives
- Set up resources externally or internally for your media strategy
- Focus on social networks with high added value, there is no point in being present everywhere and having no impact
- Set up content that provokes interactions. Who says interaction, speaks of engagement
- Identify business opportunities through your presence on social networks. Remember, the ultimate goal is to market your business and grow your business
- Track progress, implement corrective actions, and communicate on your achievements
2. The Hashtag
One of the best ways to gain visibility is through the use of keywords. A post that wants to gain visibility with a larger audience should include keywords. This is not a trivial action but an essential element for a successful SMO strategy.
Often the hashtag must be in line with the message you want to convey, what people are looking for now and what you want your brand to be associated with. The choice of these keywords is not trivial because a good keyword allows your post to appear on several news feeds of users of social networks.
3. The ideal social network for your business
Depending on your industry or your goals, choose the social network wisely.
- If you are a commercial company, bet on a presence on Facebook to allow your prospects and customers to be able to interact with you and to make your products and services known to a large audience.
- If you are in the field of photography, fashion, decoration, bet on a presence on Instagram. It is the ideal social network for these sectors of activity. Because with the visual tools, you will present your products in their most beautiful assets.
- If you are an industrial company, then bet on a presence on Linkedin. the essential social network for professionals. It is the best social network for doing social selling. You can create a page and distribute your news to an audience of professionals or potential collaborators. It is widely used in the context of human resources management. As an organization, Linkedin is an excellent tool to make yourself known to your peers and to establish your commitment and expertise.
- If you're in the media business, Twitter and Facebook are the two social networks you'll need to use. Twitter is one of the main sources of real-time information. The main users are journalists, the public, and political figures.
- For companies operating in the entertainment and media sector, bet on a presence on Youtube. It is the first platform in the world that references and hosts videos. If you are looking to broadcast your messages, share your content and engage a community, video is a safe bet.
- And if your business is aimed at young people then you can use social networks like Tiktok and Snapchat.
4. Your profile on social networks
Your profile is your showcase and therefore it is important that it reflects your values. Whatever the social network, here are our tips for feeding your page:
- Upload a profile photo - Your company logo or for a professional account, your photo
- Use your business name as your username so that search engines can link social media to your website.
- Write a bio - Focus on keywords to increase your visibility
- Reach the 100% completion rate of your profile on social networks
Nowadays, digital channels are multiplying and their uses are on the rise. Dissemination of content, promotion of new products/services, engaged social media, federates and makes the company's communication actions viral. It is therefore important for any business to bet on social media. BITS is there to support you.