Most businesses want to grow using content creation and web development. Of course, the average entrepreneur isn't interested in becoming a data analytics expert. However, it is impossible to know if your website is successful or if it is failing without taking the time to understand its infrastructure (or backend, in web jargon).
If you're feeling upset, Google Analytics will tell you everything you need to know about your site's productivity and success rate.
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To understand the reports issued by Google Analytics and all that the program has to offer, one must understand its basic functions. Knowing and knowing how to interpret the data captured by Google Analytics is a key factor when it comes to ensuring that the website performs at its best.
Find out how Google Analytics works
What is Google Analytics?
In summary, Google Analytics is a free web tool that is integrated into the infrastructure of the sites. It is used to generate detailed statistics about on-site and off-site activity as well as about its performance. It helps business and website owners understand and analyze the data collected about visitors. In other words, it will help you understand the needs of your customers and your target audience.
Google Analytics employs "first party cookies" which keep and store anonymous information about each visitor to the site. This service is very popular because it is reliable and free. Moreover, Google Analytics is easy to use and beginners will be very comfortable trying it out.
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How does Google Analytics work?
Basically, Google Analytics is a JavaScript code installed on each page, a data collection service on Google's servers as well as a processing engine that prepares a data report. Google Analytics connects to your website through this little piece of JavaScript that takes the form of a tracking code.
The code is placed in the HTML of your site and will need to be used for each page of the site that you wish to crawl. This code collects information from visitors. In addition, it places cookies that contain basic information, which helps to determine if the visitor has been to the site before or if he is new.
Then, all the information that JavaScript collects is sent to Google Analytics servers for processing. The Google Analytics code sends the information through a small file that contains all the data relating to the cookies it has collected. This allows Google's servers to have a track that indicates when files were requested, as well as all the information of the pages viewed by visitors. Ultimately, Google Analytics processes the requests and makes this information available to you.
What are the benefits of using Google Analytics for your website?
Of course, the main benefit of Google Analytics is that you can learn how your customers think. The program collects a lot of useful information, letting you know what keywords people are using to find your site. You will also be able to know how to identify the pages and links that visitors visit the most. This will help you know how your marketing campaigns are going. online marketing, offering you a portrait of the results based on the traffic and the conversion of your website. You will also know if the traffic is directed to the right pages.
In addition, you will be able to monitor how many new visitors are coming to your site and know where they are coming from in terms of country and place of referral. Another big advantage of Google Analytics is that with all this collection of data, the tool gives you ways to perfect your website to meet the needs of your customers.
With all these analytics reports, you are able to adjust the content of your website and edit the pages that are poorly received. This new knowledge will ensure that you will attract more new customers in the future because you will be better able to understand what customers want and need. Are you ready to explore Google Analytics? We hope to have given you the desire to do so.