Being on the
first page of results in Google is
every brand's dream. We have the tools and skills to turn this dream into
reality for our clients. Rank is at your service to create more traffic, leads, and sales.
In short, at
Rank, the experts in natural referencing – in “SEO”, as we say in the jargon of the trade –, really deliver the
goods.
Just think about
how many times you use Google, Bing, or other search engines to search
for an item, find a business, or discover a product.
Every day, 5.6 billion searches are performed.
Wouldn't it be
great if all the searches related to your product resulted in traffic in your
direction?
According to a
recent article, 75% of people who search only open the first three results, so
your business should be on the first page of the results. So, if your website
ends up on page 2 or at the bottom of the results, it probably means that you
are not getting the optimal amount of traffic.
We are here to change that.
We are experts
in our field and the difference with the SEO component of our agency is that
our goal is to provide you with profitable services, with a good touch of
creativity. For us, success is based on quality data and a fine-tuned creative
approach. We pride ourselves on offering ethical SEO services that will drive
long-term results for you, the client.
How do we get
such conclusive results? It's simple: for each client, we do a little more and
we dig even deeper into the research and carry out even more in-depth analyzes
to establish the most effective SEO possibilities for your business.
Our expertise in
search engine optimization (SEO) is
focused on achieving the first results… as much as on the results you are
aiming for on the balance sheet.
What is SEO Marketing?
Search Engine Optimization or SEO (an acronym for search engine
optimization) is the process of increasing the amount of free organic traffic
to your website from search engines like Google
and Bing. SEO helps ensure that your
website ranks well in search engine results pages for particular keywords.
If you're a
hotel in Chicago, for example, you'll want your website to appear on the first
page of results in Google when
someone searches there for "hotel
in Chicago" or "Chicago
hotel."
You may be the
best hotel in the area, but if your website isn't on the first page of search
results, your potential customers are unlikely to even know your services
exist. Worse still, they'll find your competitors' establishment first, because
their website is better optimized than yours.
In essence, it
can be said that a top ranking in search results is a bit like a sales
department on duty day and night, every day, directing potential customers
directly to your website, no matter how long how much time they spend
searching.
In total, more
than 200 factors determine how search engine algorithms rank web pages based on
specific keywords. These factors can be classified into the following
categories:
Website content
Website
architecture
HTML coding and
other code-related factors
Degree of trust
and authority
Backlinks and
brand quotes
How to Use SEO to Increase Your Rankings?
Any business can
use SEO to their advantage, from law firms to large multinational retailers,
neighborhood cafes, and plumbing companies. The list is endless!
You may have
spent hours reading articles like "10 foolproof techniques to improve your
SEO results"... Perhaps you have tried to practice such tricks yourself,
but the pieces don't fit together. not all as they should achieve the desired
effect. You are not the only one who has tried.
Several
resourceful entrepreneurs have tried their hand at digital marketing, educated
themselves on the basics of SEO, and tried to improve their rankings. However,
without the right tools, the right programs, and the necessary expertise, a leap
into the world of SEO could waste a lot of time going around in circles.
Not only is SEO
a highly complex discipline, but businesses of all sizes are now aware of the
importance of SEO, which means the competition is stronger than ever for the
top ranks. For optimal success in this area, you must turn to specialists.
SEO techniques have evolved
considerably over the past few years due to the continuous refinement of search
engine algorithms. Previously, SEO services were mostly based on keyword
optimization. Today, Google and Bing (among others) now use many other
factors to rate web pages. Mobile-friendliness, web content, technical components, and overall user experience
are other useful elements for optimization beyond the basics.
Our professional SEO services
Rank's SEO
services are at the cutting edge of current standards and use only ethical and
natural SEO techniques to help you increase your visibility, traffic to your
site, and your ranking in the results.
Our comprehensive SEO services are fully customizable and can be tailored to your business needs and are constantly evolving, allowing us to continue to deliver the best results.
SEO analysis and strategy development
The first step to
improving your business ranking in search results? Get a clear picture of your
current optimization.
Before we jump headfirst
into optimizing your online presence, the SEO experts at Rank do a thorough
review of your website's weaknesses and strengths. We use the latest SEO
programs and industry-leading SEO knowledge to dive deep into your website's
technical infrastructure, off-page and on-page elements, possibilities, and
recommended fixes.
Our rigorous analyzes
look at all aspects of your website in order to solve the problems with your
website that prevent it from reaching its full potential. We'll also look at
traffic losses and define the keywords to target to achieve your goals.
We'll review your website
regularly to help you stay ahead of your competition and quickly spot new areas
of opportunity. The findings of our analysis and our development strategy will
dictate the course of action for on-page and off-page SEO.
Page SEO (technical)
Search engines don't work
like us humans. If you want search engines to find your website quickly, you
need to optimize it properly. On-page
SEO is all about making optimizations to your website that will help
search engines find the pages and rank them higher in search results.
On-page optimization
is a mixture of set-up activities and continuous, painstaking work. We focus on
the characteristics that you can control from your websites, such as the
technical elements, the quality of the content, and the user-friendliness of
your site.
Our SEO services for your pages
Keyword research
Analysis of URL structure
Updated and rewritten
page title tags and meta descriptions
Content review
Creating links between
pages
Image optimization
Page load speed
Mobile-friendliness
Off-page SEO
(link building) Off-page SEO
includes anything that can be done off your website that can influence your
ranking in search results. In fact, this SEO technique allows you to
"tell" Google what others think of your site. The creation of inbound
links (hyperlinks that a website obtains from another site) is at the heart of
this technique.
Search engines use
inbound links as indicators of a website's quality. So if your website has
quality links from relevant sources, search engines will consider your content
valuable to searchers and rank your page accordingly in results.
Off-page SEO
is essential to any successful SEO strategy. A study of search engine ranking
factors from Moz.com reveals that off-site factors are responsible for over 50%
of ranking factors.
Our off-page SEO
service focuses on building inbound links to your website from credible
authority sites in your field but goes even further than inbound link
building. Other factors for inbound links that we strive to influence include
unlinked brand mentions, the Google My Business listing service, and online
reviews.
Localized SEO Solutions
Contrary to what you may
think, SEO is not just about making your website visible to as many people as
possible. When a global audience isn't exactly the target for your products or
services, localized SEO solutions will help your business reach people in a
specific geographic area.
But why would you want to
restrict your business SEO efforts to a local audience?
The answer is not exactly
simple. If you are an Ottawa construction company, for example, making your
website visible to people looking for a contractor in California may not be
helpful or profitable. However, you probably want your website to be one of the
first people in the Ottawa area see.
When you consider that at
least half of searches on Google are for local information and that 88% of local
searches on a smartphone result in a visit to the store or a call the same day,
the importance of A strong local SEO strategy can make the difference when you
want customers to find you fast.
Rank uses local SEO
techniques to help you reach customers in your immediate area wherever you are,
whether it's Montreal, New York, Toronto, or a small town.
SEO content writing/content marketing strategy
If you've read blogs or
guides dealing with SEO, you've probably seen the famous statement: it's the
content that counts. But we are not talking about just any content here.
Gone are the days of
texts riddled with repetitions of the same keywords and long tirades to fill
and fill every page. Using techniques like this may now earn your website a red
flag, courtesy of Google. Search engine algorithms are much more complex than
in the past and help separate relevant and valuable content from outdated and
useless information.
Today, SEO aims to engage
search engines as much as human readers. Pages loaded with keywords will
certainly not provide a positive experience for your current or potential
customers.
Our team of seasoned
content marketers, writers, and editors has proven expertise in creative
writing and digital marketing that will get you noticed quickly. This is
essential because SEO can attract all the traffic in the world… But what will
be the use of these efforts if the people who visit your website do not like
what they find there? The question needs to be asked.
Our content creation team
works with SEO consultants to ensure that every marketing move and piece
delivers results, whether it's a meta description, service page, or article. a
blog.