Do you know what types of marketing exist? Look in this article the 81 main types.
Those who work with marketing know that they can never standstill. There is always new content to read, a new concept to study, a new strategy to apply.
Do you know why? Because marketing accompanies changes in society's behaviour and needs to always be adapted. That is why there are so many types of marketing, which are used for different situations, needs, channels, companies and consumers.
If you are constantly following us on the blog, you must have already learned about various types of marketing. Now, in this article, we bring together many of them!
There are more than 80 modalities to know, analyze and apply in your strategies. For most topics, you'll see a case, and you'll also be able to jump to our full blog post to dive deeper into the topic. So, let's go?
1. Digital Marketing
We start the list with this marketing that we love so much! Digital marketing is the strategy carried out in the online environment, which includes: content marketing, social networks and search, for example.
Increasingly, marketing is becoming more and more digital, as people began to consume content on the internet, leaving aside traditional vehicles such as TV and radio.
If it is this type of marketing that most catch your attention, visit our ebook on the subject, it is very complete and you will see how much you learn!
2. Offline Marketing
As for offline marketing (or traditional marketing), it involves all actions outside the internet, such as an advertisement in a newspaper, the distribution of merchandising, telemarketing, for example.
Despite the fact that marketing is migrating to digital, the trend is for actions to become increasingly integrated, with no barrier between online and offline.
When shopping, for example, the integration between online and physical stores offers a better customer experience. In the UK, fashion retailer Oasis provides a good example of this:
3. Outbound Marketing
Look at the examples we cited in Offline Marketing. In all of them, the brand follows the consumer with an ad, a conversation or a call. Outbound Marketing is just that: an active approach by companies to win new customers
However, this strategy is currently being questioned, as it always interrupts some activity of the consumer's day-to-day, which generates a negative perception of the brand.
4. Inbound Marketing
Contrary to Outbound, Inbound Marketing gains strength. Instead of invading people's routines, Inbound is used as a strategy to attract consumers with relevant content, making them become leads and then customers.
It is not free that this type of marketing, also known as attraction marketing, can be complemented with Outbound to obtain the best results.
5.
With the growth of digital marketing and inbound marketing, some strategies are strengthened as a means to achieve success on the internet. One of them is content marketing, which consists of offering relevant and valuable content to the person, with the aim of hooking them throughout their shopping journey and generating a positive perception of the brand. These contents are offered in the most diverse formats, blogs, social networks, emails, ebooks, infographics, webinars.
Do you want to know more about content marketing? Download the ebook for free!
6. Performance Marketing
Numbers are the greatest allies of performance marketing. In this aspect of marketing, the planning, execution and evaluation of a campaign are based on data, with the aim of supporting decisions, optimizing investments and generating better results.
Performance marketing is essentially concerned with ROI. In the end, it is the financial results that demonstrate the real impact of the strategies on the business.
7. Email marketing
Email marketing is an essential digital marketing tool. Sending content and offers by email, serves to approach the consumer, direct him to the site and guide him throughout his purchase journey.
However, for that, you must obtain the authorization to make the shipments. Then, the segmentation of the email base and the personalization of the messages will make your strategy more relevant.