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1 / WHY IS GUEST BLOGGING SO IMPORTANT FOR YOUR BUSINESS?
2 / HOW TO WRITE AN ARTICLE FOR GUEST BLOGGING?
3 / HOW TO FIND GUEST BLOGGING OPPORTUNITIES?
A. GOOGLE SEARCH
B. SOCIAL RESEARCH
C. MYBLOGGUEST
4 / HOW TO CONTACT THE SITES ON WHICH YOU WISH TO WRITE?
A. READ THE GUIDELINES
B. CUSTOMIZE YOUR EMAIL
C. PRESENT YOURSELF AS A BLOGGER
D. WHY SHOULD YOU BE A GUEST BLOGGER?
Guest blogging, also known as guest posting, is the process of posting an article on another person's blog in order to build relationships, new visibility, increased authority, and backlinks. Links are a key ranking factor for Google and for SEO. Guest blogging provides a great opportunity to secure a backlink from another website, in addition to other marketing considerations. On top of that, guest blogging builds a relationship with the blogger hosting your post, solicits their audience for additional visibility, and helps you establish authority among a target audience. Let's find out together some tips to make your guest blogging process as efficient as possible.
WHY IS GUEST BLOGGING SO
IMPORTANT FOR YOUR BUSINESS?
Guest articles offer many benefits for all businesses. By sharing your expertise on other company’s websites, you can position yourself as an icon in your market, build relationships with other thought leaders in your field, and expose your brand to a whole new audience. Plus, posting guest articles on your blog will help you deliver new perspectives and fresh content to your audience. Your readers may be bored of your content which can, at times, go in circles. Therefore, submitting guest articles is a great way to keep readers interested. Not to mention the promotional boost that occurs when your guest bloggers share their articles with their friends, personal network, etc.
Some blogs get most of their content from industry leaders. Even if you don't have the resources to keep up with a high rate of publication, guest articles can help you deliver new content to your readers without your team needs a lot of extra time and effort.
HOW TO WRITE AN ARTICLE FOR GUEST BLOGGING?
To be successful as a guest blogger, you need to write high-quality content targeted to your area of expertise or industry. Several criteria determine the quality of your posts:
Does your subject matter expertise show up in your writing?
Is the post free of grammatical errors and typos?
Does your post include links to reliable sources?
Are your guest posts receiving likes, shares, or comments (indicating that your work is being read and liked)?
Remember to always include your name in your articles. If the site you're posting to allows it, include a brief bio and a link to your blog. A relevant and high-quality article is also essential: Google's search algorithms place great importance on content. Keeping your article high-end - no matter what site you write on, no matter your audience - should be a top search engine optimization priority.
HOW TO FIND GUEST BLOGGING OPPORTUNITIES?
The first thing you'll want to do is find post opportunities. When looking for places to post, your main goal is to find sites that are relevant to your niche or industry. You are looking for blogs that meet the following criteria:
The content is focused on your niche/industry.
The blog audience will be interested in what you write.
The blog attracted readership (articles were socially shared and commented on)
The blog owner is active on social media (so you know he will promote your post on his media).
So if you are selling seeds, you'll want to find gardening blogs with an engaged audience of gardeners. The following should help you find the right kind of posting opportunities.
Google searches
Google is a great place to start when researching guest blogging opportunities. You can use any of the following keyword searches to find blogs that accept guest posts. Just type in keywords from your industry and associate the following phrases with them:
- "Submit a guest article"
- "Guest article"
- "Article invited by"
- "Accept guest articles"
- "Publication guidelines"
This research should take you to the guest blogging guidelines page or guest posts of other authors.
Social research
Many bloggers and guest bloggers will share their latest posts on social media. Since the simplest search engine is Twitter, you should try searching Twitter for the keyword "guest post" to get the latest tweets on guest posts in your industry. Just follow the links to see which blogs are accepting guest blogging.
MyBlogGuest
Last, but not least, My Blog Guest, a community of guest bloggers. Sign up for free and find blogs that accept guest posts. Better yet, post your own information to indicate that you want to write articles on a particular topic so blog owners can find you.
HOW TO CONTACT THE SITES ON WHICH YOU WISH TO WRITE?
The following are absolute requirements when submitting a guest blog post to another blog owner.
Read the guidelines
The first thing to do before contacting the blog owner is to read the instructions for guest blogging, if any, and follow them carefully. Does the blog owner want you to just pitch an idea or submit a full article? In what format do they want it? Do they want you to create an account and enter it directly into WordPress yourself? These are things to know in advance before contacting the blog owner.
Personalize your email
If you are a blogger who receives daily requests, nothing deters more than receiving an email with "Dear Mr. Webmaster ..." or simply Hello. Note that on most blogs, the owner's name appears. You may need to look for this on the "about" page or on one of the blog's social networks. Spend some time finding this information to start the relationship in the best possible way.
Introduce yourself as a blogger
Some blog owners only allow other bloggers to write guest posts on their sites. If you've noticed that most guest bloggers are bloggers themselves, then introduce yourself as a blogger. You can still be a business owner on the side but focus on your blogging skills first.
Why should you be a guest blogger?
Be sure to include why you should be a guest blogger. Add a few links to posts you've posted elsewhere, including your own blog. Preferably share posts that have had good social engagement so that the blog owner sees your potential value with their audience.