You have just invested in a new site. This is often a significant expense! This is also the first step in your web strategy and SEO for your business. Your site fills you with its design, its responsive version, and its ergonomics. It is a small pearl of the web version 2014 and you are proud of it. He is so beautiful, why don't people go see him more? If you find your visit statistics too low, it may be because your site is not visible enough. Indeed, it is not enough to have a site to generate traffic. The site is the gateway to several contacts and potential customers. You must therefore think about how to bring Internet users there. This is where an SEO strategy is important.
SEO referencing, or natural referencing, is a way of optimizing your site so that it obtains a better positioning on search engines, such as Google. Here are some benefits of having an SEO plan for your SME. If you need help with web terminologies first, I suggest you take a look at our web strategy glossary 1st part & 2nd part. You still ask yourself the question: what are the benefits of SEO for my business? Here are the 5 benefits you can derive from it:
1. Spend less, spend better!
Following the launch of a new site or a redesign, SMEs have often exhausted a good part of their marketing budget for the year. It is therefore difficult to invest in Adwords, PPC, Facebook or other campaigns. In the case of paid campaigns, you have to think about the budget of the campaign and often, the budget allocated for the professionals who take care of it. Please note, this is not to say that PPC and SEA campaigns are not effective! On the contrary, these often offer a faster result than SEO, but require a bigger budget. If you are looking to spend less and have longer-term results, search engine optimization is the best way to go. If your budget allows, SEA and SEO can also go hand in hand to have the immediate results of a SEA campaign and build the long-term results of SEO.
2. Stand out from the competition
On search engines, the race for the first position is fierce. Do the exercise: type in keywords likely to make your site appear on Google. Don't cheat by using your company name! Go ahead, I'm waiting for you.
Are you in the first 5 results? No? There is a good chance that your competitors have targeted the same keywords as you and are trying to position themselves there too. Who will be the winner? It is often the one with the best resources and the best SEO experts. Since SMEs often lack time or knowledge, they rarely work on natural optimization internally... and that's normal. Each his trade! A web strategist will be able to help you by evaluating the current condition of your site, the points to improve and the strategy to put in place to be competitive on the keywords of your company in order to make you go up in the search results... and crush your competitors!
3. Be credible
The majority of people trust Google and are a bit lazy. The better you are positioned on the search results pages, the more visits you will have. 60% of clicks are made on the first 3 natural results and 75% of users never go beyond the first page of search results. Being well positioned also means being better perceived by your potential customers. If you're easy to find, you're automatically more trustworthy.
4. Effectively target your markets
Everyone (or almost) uses the web. However, not everyone uses it the right way. Finding the right keywords to target your audience can sometimes be tricky, especially if you're too close to your offering. It is sometimes difficult to take an external look and try to find the perfect search phrase or series of keywords to position yourself and meet the demands of your customers. Are you a welder? Do the people looking for you use welding or soldering as a search term? Sometimes it's hard to find. A web strategist assesses your market, your competition, and your personas in order to properly target the words actually used by your potential customers, rather than relying solely on instinct.
5. Attract more potential customers
Again, the more visible you are, the more clicks you will get. The more clicks you have, the better your chances of converting visitors into customers. In addition, since the benefits of an SEO plan are sustainable and your website will improve throughout the deployment of your SEO plan, you will have more and more visitors!
To benefit from the advantages of an SEO plan, you have to get started. The results are not immediate, but still fast. If you want to know more about the importance of SEO monitoring, you can also consult our articles SEO monitoring: why is it important? and 3 reasons to optimize your natural referencing (SEO) tactics monthly.
Do not hesitate to contact us for advice on your SEO strategy, your content strategy, and your positioning on search engines!