 |
| Search Engine Optimization |
How Can SEO Help Your Business?
Appear in a better position
Applying SEO in your digital strategy means seeking to obtain a better position in the search engines. Understand here, more Internet users who will be future potential customers to visit your website.
Indeed, by having a better position of your website in the search engines, the Internet user who carries out a search with a keyword will have a greater chance of finding your content. Thus, he will be inclined to purchase or at least to inquire about your product or service.
Better SEO will help you gain customers, and therefore turnover (turnover).
Get more qualified traffic
Applying an SEO strategy means choosing to have an optimized site that increases in value over time. With quality content, targeted according to your know-how and customer needs, the traffic generated will therefore also be of quality. Users will stay on your website because they will have found what they were looking for with their keywords.
For example, if you are in sustainable development, your website should feature content that responds to the questions and needs of your potential customers. How to take advantage of a State device to redo its insulation and consume less? How can you help them save money while protecting the planet? Your visitors must find the answer to these possible questions.
Gain notoriety
SEO is useful for acquiring new customers, but not only. By optimizing your SEO, you will also gain notoriety. Indeed, you will appear in the eyes of Internet users as the reference actor on the web.
Note that natural referencing aims to make your brand known and thus improve your visibility with Internet users.
Today's internet users see Google as proof of your good reputation. Kind of like your best friend would!
The 4 pillars of SEO
King content… or almost!
But first, what do we mean by "Content"? The content on a website can be like articles for a company blog, pages optimized for SEO of your services, product sheets on your e-commerce site, infographics, videos, etc.
This content must be well chosen, and above all well written. That is why it is better to select the right copywriter who will produce high-quality content that can generate interest from users.
SEO is not just to create a mass of good content. An approach that Brian Dean called the “cooked spaghetti approach”. That is to say, there is no point in throwing a bunch of items against a wall, hoping that something remains stuck ...
Indeed, search engines like Google favor quality content, and it is in this sense that their algorithms change regularly. It's up to you to have a website that provides the most relevant answers to the questions that your prospects may be asking.
The American blogger Brian Dean says the solution is not to publish more but to use the technique of skyscrapers. A technique that consists of offering quality content based on a subject that has already proven itself on the web, but by making it even more attractive. And this, by its length, the images were chosen to illustrate it, and ... backlinks.
If you are a startup in new technologies, such as blockchain, for example, you can take up topics such as “What is blockchain?”, “How can blockchain serve your business?”, “How is can blockchain secure your transactions? ”. By getting the best information on these topics in order to make it the most relevant article on the entire web, you can win this competition.
Improved popularity thanks to backlinks
Net linking can boost your SEO. This method is used to make your website known to other web players and to gain notoriety. Creating backlinks (called external links, or “incoming links” in French) consists in redirecting a term or a long tail from another website (partner or not) to your web page.
Do you know what are the goals of the backlink? First, the latter can be a source of additional traffic. Then, it promotes your SEO by ranking your page in Google results. How do backlinks drive the popularity of your website? Simply because search engines like Google consider the quality of backlinks as an indicator of your website's popularity in their indexing and ranking algorithms for sites when a user requests.
A backlink yes, but a quality backlink. It should come from a similar themed web page to yours, different sources, and high traffic domains, etc.
Essential technical SEO for your website
Understanding SEO is one thing, but applying technical SEO is another. Even more important than quality content, mastering advanced SEO is essential for search engines to be able to understand your site and to appreciate it as much or more than the Internet user.
The technical aspects of SEO help to understand how well your content can be crawled and indexed. For this, you will find in SEO jargon indicators such as depth, crawl, distribution of visits, Pagerank (PR), etc. Terms that will be explained in detail in our next articles.
Off-site referencing for a better ranking
The SEO offsite (also called " off-page ") aims to build the authority of your site to ensure that Google establishes a ranking in your favor.
Once your content is created, it still has to be read by a horde of Internet users, potential customers ... For this, you will have to look into the development of links, sharing on social media, and local SEO.
If your quality content helps you rank in search engines, appearing on relevant sites to link your content will increase the likelihood of a higher ranking. This is the principle of online review sites, for example.
In summary, how do you put SEO into practice in your business?
From reading this article, you must have understood what SEO is. So more concretely, here are our SEO tips (not exhaustive) to put SEO into practice in your business.
Relevant content on each page, referring to your expertise. Are you in web development? So on each of your pages, Google must identify keywords related to this theme, so that it can offer your site to the Internet user whose request concerns web development.
Keywords related to your know-how, which must be found in the body as in the titles of your pages as well as your images. Regarding the latter, this is the alternative text that will appear if your image is not displayed to the Internet user who consults your page.
A clear and succinct meta-description of 160-170 characters (spaces included), which should explain your services or products.
Links to other internal or external pages on anchor text that includes keywords.
Creating regular quality content and sharing it on various social media, to attract more and more traffic.
A regular watch to know the trends in your sector of activity and the subjects which interest your potential visitors.