What is email marketing?
Email marketing, email, or mailing is a great tool for communicating with our customers. Email marketing is very powerful and if used correctly it can lead to successful conversion results. We provide the user with quality content and personalized value. Our main goal in any email marketing campaign is to convert our leads into leads. How? 'Or' What? Sending messages to groups of contacts, but not aggressively. The customer who receives our message has already given us his data, with which he has a predisposition to receive the information that we are going to send him. This often happens when we buy tickets for shows or make reservations over the Internet. For example, him Madrid Spa Auditorium makes some great email marketing offers to all second-time clients, email marketing only.
 |
| Email Marketing |
Emailing defines the sending of emails to a database of contacts of our target; They can be potential customers or people who have been customers in the past and we offer them some kind of advantage. The objective of mailing is to obtain new customers, to create a relationship with those who have already been our customers, and to retain them. If we retain our customers, it will give us a reputation and it will be less and less necessary to invest in advertising because we will get a lot of customers through word of mouth.
What is email marketing for?
1. Get feedback to improve our product.
2. Obtain new customers.
3. The loyalty of former customers.
4. Generate engagement.
5. Develop new content marketing strategies.
6. Measure results in real-time and instantly. We have to keep in mind that many of the results we expect will not be achieved the first time, so we need patience and persistence.
7. Low-cost direct marketing.
Why use email in your marketing strategy
In addition to the reasons mentioned in the previous section, it should be noted that mailing is not a new strategy. An email has been around for a long time. It was not difficult to see that this was an efficient, fast, and inexpensive way to get in touch with future clients. It is one of the first digital media to appear and yet it is still relevant today. With it, we can reach a wide variety of audiences. Today everyone has an email, even if it is to create an account on Facebook, the reality is that everyone has it. Not everyone uses it with the same frequency, which is why we need to set our goal precisely.
Email marketing is involved at every stage of our relationship with the customer: first impression, prospecting, conversion, loyalty, and loyalty. The main objective of the mailing is to obtain new customers. But in addition to that, it can serve three basic purposes:
Notoriety. Make yourself known quickly among the social circles that interest us
Picture. This gives us the opportunity to show ourselves what we want and to position ourselves as market experts. We are what we project.
Action. Through email marketing, we are able to sell our products and services.
Scalability We can reach mass audiences in no time.
Benefits of using email marketing
2. Profitable channel, if we have established a clear and concise content strategy that adds value.
3. Customization. We speak directly to our audience.
3. Accessible to everyone. This makes it the most conventional form of marketing. It keeps us in the minds of your consumers. Most of the customers who do not consume a product, it is because they have forgotten that it exists. If we remind the customer that we are there, it is very likely that they will choose us again or that they will choose us for the first time.
4. Immediacy. Mail is essential at special times such as Christmas or Father's Day to let us know with special offers.
Mass mailing is not SPAM
When we use email marketing, we can reach a mass audience easily and quickly, but this should not distract us from our main goal of attracting customers. This won't happen if our audience is stunned by information overload or unwanted content that doesn't add anything to them.
For your shipment to be successful, you must:
Update your database.
Have a list of contacts who have previously agreed to receive our content.
Have a subscription plan to attract people who want to receive our messages.
To learn more about building a good database for your email marketing, click here.
Types of emails
Occasional emails. Emails are sent when the occasion calls for it. These are usually newsletters that present information about your business; new services, special promotions, summaries of the latest articles published on your blog, etc. They allow you to stay in the minds of your recipients and inspire them. Your email marketing campaign depends on your objective, you will define the number of emails to send and their frequency.
Automated emails. They save you time and money. They are updated and personalized according to your customers. There are two types of automated emails; transactional emails sent after a transaction. For example, after making a reservation on Booking. And marketing automation emails - we sent an email in response to a customer who has already taken an action. For example, we send you an email thanking you for subscribing to our YouTube channel.
If you've read this article and think an email marketing campaign can help you, you should contact BIT Solutions. We have an excellent group of professionals specializing in digital marketing and web analytics. We will advise you, personalize your campaign, and above all give you the results you expect.
Trust the professionals, trust BITS