What comes to Do your mind when you hear the words graphic design? From brochures and flyers to
magazines and newspapers to social media campaigns and websites, graphic design
is everywhere. And thanks to modern technology, almost anyone can become a
graphic designer if one has an Internet connection. And even the smartphone you
have in your pocket is a powerful graphic design tool with apps and websites
that can help you turn an idea into a fully finished design.
With these different types of graphic design, it is easy to lose sight of the purpose of the graphic design which is, at the end of the day, to communicate and solve problems. In a world without graphic design, the messages we are exposed to every day are less attractive, less useful, and would require much more attention on our part to navigate.
So what are the different types of graphic design? There are six that you need to know.
1. Marketing and advertising
Graphic design has become synonymous with marketing and advertising. Since the term was
coined in 1922, both industries have used graphic design to present their
products to consumers every day. And, for the most part, it's effective.
Many of the home product brands you know today are among the most successful marketers. They use graphic design to tell you about the products they are making and they entice you to buy. Today, however, most graphic designs relying on marketing and advertising are done on the computer as opposed to the older, more analog approach of cutting, pasting, and stitching.
2. Branding
While the
different types of graphic design can refer to several things, you would be
hard-pressed to discuss borderless graphic design the concept of branding.
Branding, the mainstay of marketing and advertising, has become the staple of graphic design, and it encompasses almost everything. From the distribution of magazines to social networks to the ad you just saw, branding allows companies to communicate effectively with the consumer by forging an identity. Branding is important because it can influence how people view a business and spur (or hinder) business as a result.
For example, a business that sells green cleaning products may use a leaf or other organic image for their commitment to various causes. She hopes you combine an eco-friendly lifestyle with what she has to offer. Brands like Nike have done it well. Most of us see the iconic “swoosh” and protection of the well-known shoe company without even needing to see the name “Nike”. All this is thanks to the brand image. And while branding is a general expression, graphic design is an essential piece of the puzzle.
3. Ergonomics
While this is not technically a type of graphic design, it is actually a more recent trend that is worth noting. Ergonomics is about creating for the user, and that's something that's more important than ever. With this variety of devices that we use today (think smartphones, tablets, etc.), graphic design has to adapt to different platforms.
Today, graphic design goes beyond traditional graphics and is used on less traditional platforms as well. Take smart thermostats, for example. While you probably don't associate the graphic design with your Nest, the graphics on the interface are used to communicate with the user. More so, the graphic designer who designed them with ergonomics in mind.
4. Labels and packaging
Look at the
many objects around the house. Each has been in the hands of a graphic designer
at some point. Every bottle, every label, and even the box it found itself in
is the result of graphic design. This includes things you wouldn't even think
about, like the nutrition labels on the foods we eat.
While a bad design can deter us from buying a product, a good design can trigger an awakening feeling the moment you open the packaging that reveals what is inside. One only needs to see the explosion of “unboxing” videos on YouTube to realize how packaging plays a role in the best interests of customers.
5. Web design
By far The most popular type of graphic design today is web design. Every web page of every website you look at has graphic design elements. This includes not only the website itself but also the many elements on the page, such as animations, illustrations, and a commercial logo.
Many of the apps and social media platforms we use every day have their roots in web design too. While these may not look like traditional websites, the way everything is presented is web design based entirely on graphics. Fortunately, web designing is easier than ever today. Anyone can, with just a few clicks, create a website and design a logo with little or no prior knowledge of graphic design tools or how to use them.
6. Graphic printing
The average user spends four hours a day online, but that doesn't mean the printing industry is dead. Every day, books, newspapers, and magazines are printed and made available to readers around the world, and every page is designed by one person.
There are plenty of other examples of graphic printing as well. Everything from the pen and pad of paper on your desk to your stack of business cards is an example of graphic printing. While many of them were probably created by a graphic designer, this is not always the case. With resources like our business card maker, anyone can create a professional-looking business card. Graphic design is easy with FreeLogoServices
You don't
have to know every type of graphic design to know you need help designing your
next website, logo, or business card. Whether you make your sideline your
full-time job or have been in business for 20 years, FreeLogoServices can help
you shape your brand. Create the perfect logo for free, design unique business
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with our online resources.