If you've been reading this article, you've probably dealt with SEO in some context before. Often times this will be in the context of entrepreneurship, marketing, or the internet in general.
If you want to know a little more about what SEO is and what it can be used for, this post is perfect for you.
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What is SEO?
SEO stands for Search Engine Optimization. Overall, this is about optimizing your website so that you can monitor the quality of visitors to your website, as well as the number of visitors to your website via Google.
When search engines like Google need to rank your website based on specific search terms, they consider a lot of different factors so that people find the best content for each search.
Overall, these factors can be broken down into 4 points:
Summary
- The technique
- The contents
- Authority
- Why Google and SEO are important to you
The technique
The technical side of SEO can be difficult to understand if you haven't worked a lot with websites before. The speed at which a computer or cell phone can load your website is an important factor.
If your website loads in 5 to 10 seconds, it may be a sign that the technology is not up to date. For example, your site might have too many images, animations, and other content that takes up too much data.
Google and users want to see websites that load really fast, so you don't have to wait long.
To read: Concrete means to measure the impact of your communication
The contents
SEO also depends a lot on the content of your website. When people use Google to find information, they expect content that matches their search. This is why it is important to have as good content as possible on your page so that Google wants to show your page to many relevant users.
Content comes in many forms and can consist of graphics, text, images, and many other interactive elements. For example, if you search for a “home loan calculator,” you would expect to see an interactive calculator that can be used to calculate a home loan.
If you want to be found on words related to home buying, it would be a good idea to write a lot of useful information on your website pertaining only to home buying. You can find them for example on Bomae.DK, in the articles section of their blog.
Authority
Google wants the best and most accurate content to appear, which is why authority really matters when it comes to appearing on Google. Part of this is done by getting links from other websites or by writing a lot of quality content in a given niche.
To put it simply, it can be compared to a positive review on Trustpilot. If you are a mechanical business owner and get a lot of positive reviews on Trustpilot, this is a great sign that you are an authority in your field and are delivering a great product to your customers.
Google uses links in the same way. If you are a local business in Horsens and get links from Horsens Folkeblad, Ugeavisen, or other local newspapers, it will help give you an authority in Horsens from Google's point of view.
This means that you will have an easier time being found in Google searches related to Horsens. This is a huge advantage for restaurants, dentists, artisans, and other businesses where the customer and the business are generally in the same geographic location.
To read: Set a SMART goal for the year
Why Google and SEO are important to you
Every minute, an average of 3-4 million searches are performed on Google worldwide. On a larger scale, that's 5.6 billion searches per day.
It's a huge number, but it can be hard to see why it's important to you. The reason this is important is that many users could potentially be your customers. These could be users who want to find your particular services and who want to find a company that can help them.
For example, if you don't know your location very well, many people will choose to use Google to find these places. For example, if you have just moved to a new city or if you are traveling. The reasons can be many, but the most important is that there are hundreds of potential customers who use Google every day.
It is therefore often essential to optimize your website so as not to lose your digital presence and your customers to the benefit of all your competitors who have worked on SEO.
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