Google Ads vs Facebook Ads: which ad network to choose?
Do you want to promote your business on
search engines and on the web? Not sure what to choose between Google Ads and Facebook Ads? Online advertising solutions are an essential
alternative for promoting your business. Google
and Facebook represent more than ¾
of all online advertising investments. In this article, Dubach marketing
presents the different solutions available to you, and which advertising
solution to choose.
Google
Ads
Google
Ads
(formerly Google AdWords) is the advertising network of the Google search engine. It allows you to
create and manage online advertisements on the search engine and on its network
of partner sites. It is possible to create different types of advertising:
Text advertisements that will appear in
search results on Google
Advertising of products in search results
pages
Advertisements in image format on Google partner sites
Advertising in video format on YouTube
The principle of Google Ads is based on an auction system; you choose the keywords
on which you want to position yourself, and auctions allow you to be more or
less visible for your advertisements. It is possible to strongly segment your
audience according to the interests of Internet users and what they are looking
for online.
Facebook
Ads
Facebook
Ads
is Facebook's advertising network.
It allows you to create and publish image or video advertisements on Facebook, Instagram, and Messenger
and on partner sites of the social
network. The strength of the tool lies in its ability to strongly segment
its target audience using data collected by Facebook from user interactions.
Google
Ads vs Facebook Ads: what are the advantages? The advantages of Google Ads
The main advantage of Google ads is that the
targeting is done by intention; on Google,
it is considered that a user has a specific intention when doing research.
Therefore, a paid campaign on Google
Ads will allow you to target
Internet users who are looking for the product/service you offer.
With Google
Ads, you can precisely run keyword
targeting campaigns. Depending on your budget, you will be able to position
yourself on specific keywords and see the results for each of them. Google Ads will
allow you to target online behaviours.
In addition, Google
Ads has a larger network of partner
sites than Facebook. Therefore, you
will be able to reach more people if you want to make image or video banners,
which will be displayed on Google's
partner sites.
The
benefits of Facebook Ads
Facebook
draws its strength from the amount of data that the social network has on
its Internet users. Thus, this platform will allow for very precise demographic
targeting; you will be able to target the people who really interest you, based
on their data, their likes, their interests...
Advertising on Facebook Ads also has the advantage of being very well highlighted. Ads are on the same level of visibility as your friends' posts. The advertisements in image format that you can set up on Google Ads are therefore much more impactful than advertisements in text format on Google. In addition, the click rate is thus 10 times higher than Google Ads in terms of advertising,
Another advantage is that Facebook Ads has several types of medium; with a single image, a
single advertisement, you can be present on many placements. Your ad can be
easily configured to be seen in the feed of publications on computer or mobile,
on Instagram, in stories or even on Facebook Messenger.
Finally, Facebook
Ads is much easier to use than Google Ads. In just a few clicks, you can
publish your ads from your Facebook page. Thus, this advertising network can
appeal to everyone, even if your knowledge is limited.
Facebook
Ads vs Google Ads: tips from Dubach Marketing
If Google Ads
and Facebook Ads are very different,
they are no less complementary. Both advertising platforms have their own
characteristics, which is why your advertising campaigns can benefit from being
present on both networks.
Choose Google
Ads if you have a good idea of your target's behaviour and queries on the
web. You will have the big advantage of being able to choose the keywords on
which you want to position yourself, and to have precise and relevant results
for your campaigns.
If you know your target, but don't know their
behaviour, Facebook Ads stands out
as a credible solution for your customers.
