Social networks, as a lever for the development of notoriety, everyone is talking about it. Over time, the question "should we be present on social networks?" "Has even disappeared to be said today by" how to properly exploit social? ". But as a society, is it that easy? Are all social networks suitable for all businesses? Discover without delay the results of the advantages.
Advantages of social networks:
.In France, around 76% of the population are active users of social networks. Social networks thus offer an incredible pool of potential customers and have something to make the eyes of many business leaders shine. But what are the advantages of social networks for companies in concrete terms?
Conquer new customers
In addition to animation through the publication of content, advertising on social networks also makes it possible to target potential customers in a detailed and even geolocated way. You reach new Internet users and thus generate more traffic on your website or in stores. Do you sell haberdashery online? For example, you can choose to only serve your ad to a female, middle-aged audience with an appeal for creative hobbies. You can then add geographic data to select only the residents of your department. It is even possible to target passing tourists thanks to geolocation. A boon for tourism professionals.
Retain your customers
With social networks, you can create a direct link with your customers or offer unfiltered exchanges with your customers. This is a huge advantage, for example, for optimizing your customer relationship management or your after-sales service. For example, a plumber can offer to be contacted for emergencies on WhatsApp or on Facebook Messenger. This direct link strengthens proximity, trust, and consequently customer loyalty.
In addition, satisfied customers are the best ambassadors for your business. If they speak positively about you on social media through reviews or comments, that's all for you! Learn more about your customers by studying user interactions, you get to know them better and identify their needs and expectations more clearly. You readjust your communication strategy accordingly as you go.
If a wine merchant notices that his customers always miss tastings because they weren't warned in advance, he readjusted the situation and let them know sooner on social media.
The coach's tip
Social networks for businesses also make it possible to freely glance at the practices of competitors. The town store next door has specials on its unsold products every Monday and it works like a charm… This is a good idea that you can reproduce yourself.
The disadvantages of social networkS:
The main benefits of social media seem undeniable ... But what's the flip side? What is the weather like! Although easy and intuitive, managing your presence on social networks is time-consuming. If you want to do things right and be sure to "perform", you will need to put in the time. The market study, content strategy, monitoring, analysis of customer feedback, animation of your community (otherwise called "community management") ... In short, it represents a lot of work! And of course, this is probably not your job ... Several choices are therefore available to you: hire a person for whom this will be the main activity, delegate by calling on a communication agency or use a solution for managing your online presence. risks of social networks?
Anticipation
Not knowing what to post or what to say, when to post or speak wisely ... As with writing a novel, blank page anxiety does exist on social media. It's hard to open your page on social media every morning and get inspiration immediately. And finding content that will please and retain your audience, does not happen in 5 minutes! This is why you must absolutely anticipate and work on a communication plan upstream (or get closer to specialists in the field). In short, do not improvise master of social networks who wants! Especially since you have a business to run in parallel.
Watch out for missteps!
Use the wrong social network, publish content that does not meet the expectations of your subscribers ...These mistakes waste your time and you don't get any benefit.
On the Internet, word of mouth, or in English the “buzz”, is also double-edged. You do not have control over the comments and opinions left by your customers. However, before buying, 88% of Internet users read reviews on the Internet2. If you didn't take the time to respond to comments if you got bad marks All of this will have an impact on your e-reputation and will work against you: mastering your brand image on the web necessarily requires good use of social network
You will understand: being present on social networks is essential ... But building a communication strategy on these media can quickly prove to be complicated, even risky for your brand image. But rest assured, we have created a turnkey solution to manage your presence on the most used social networks in France, efficiently and without overwork.